DeSTABILIZED

Team Size: 5 (30+ studio)

Studio: Deviant Games
Tools: Articy Draft, Unreal Engine, Figma, Miro & Google Suite

Summary: Created the studio's narrative pipeline, overseeing mission and quest design deliverables from ideation to implementation.

Narrative Pipeline Implementation ⋆ Transmedia Storytelling⋆ Mission & Quest Design

Pre-Production-Early Access

I was hired to develop the story, lore and worldbuilding of the DeSTABILIZED universe. Alongside a cohort of ex-Bandai Namco, Ubisoft and Riot developers we set out to architect a new intellectual property in a multiplayer, co-op setting.

Multiplayer & Co-Op Storytelling

DeSTABILIZED prides itself on bringing players multiple back-stabbing options, as one of the lead writers I was able to chair brainstorming sessions where we identified moments that encourage different methods of play.

Through close collaboration with engineering and studio leadership, I was able to architect the game's mission system to meet the needs of the narrative team.

Transmedia Storytelling

In Deviant Games, I wear both the narrative and marketing hats to tell a story that encompasses various mediums. I pitched, designed and scheduled the Dossier Campaign to feature in-game lore and easter eggs to build anticipation towards the project.

Key Statistics:

Increased follower count by 420% within the first month.
Achieved +103% engagement rate, alongside a growth of +254% in impressions across four platforms.
Grew company's brand awareness through trade show activations in GDC.
Created the studio's Discord server alongside the marketing team, passing the 100+ member mark within a month of launch.